Lunar New Year @ Chegg
Year of the Rat
Chegg is a fortune 500 company that provides services to students, from textbook rentals to virtual tutoring on demand. They have offices all around the world & inclusivity is a major part of the corporate culture at Chegg. I designed office graphics for the 2020 Chinese New Year (Year of the Rat).
My challenge was to embody and blend traditional Chinese culture and Chegg’s branding. To do this, I needed to learn some basics from the cultures and what different colors represent.
- Created both animated assets and still assets that had a celebratory feel
- Assets made in multiple languages of the various cultures that recognize the lunar new year
- Chose the color gold to represent the prosperity of the Year of the Rat, and red as a traditional Chinese color that represents wealth
Additionally, social assets we made for the celebration!
There are 4 versions of each design highlighting the languages of the various cultures that recognize the lunar new year.
Landscape for Slack, screens in the offices, and Twitter.
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/fd523326-3849-4bc6-82e1-52dc35fc5dc6_rw_1920.png?h=6ca15ead434f5de3949c52e992676a36)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/5b011b40-07b0-44e3-afbc-db245b14f30a_rw_1920.png?h=1a33e0aec508d822fea15d4edf64ec10)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/2ee11b15-018c-4bd6-aa68-a46967576a6d_rw_1920.png?h=ee709b59b60cc9d3cf4eaf8eeb4059d3)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/6a94aa61-9c77-4924-b727-1d9d4d78d7ef_rw_1920.png?h=22f10f45a00261bd8548c273d8ce4fac)
Squares & Portraits for feeds & Stories on various social platforms.
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/14cf5a12-7d17-4e93-b0aa-9e243ee4608d_rw_1200.png?h=6d950a4ce87e31b414fb45e51e7284ee)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/a5cf77b5-9724-4d6d-af3e-db78fc5fab8f_rw_1200.png?h=b02295a5a592e2b9bf28b43ac0443ab1)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/1c583ba6-6bb8-4e3f-b71a-336848010bc8_rw_1200.png?h=7c3a787663a6f6e6753968012f25d195)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/a014728b-9656-451e-a70e-5cbbd4141a90_rw_1200.png?h=82547205419e1fb056aabbdbb2113d55)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/7ccb3ade-84ca-4752-a79a-35e3220babe5_rw_1200.png?h=986478b26c1f45374afaa6cf9ac497c2)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/c1458c88-2e7c-43a1-ae62-de204b5ff465_rw_1200.png?h=24cb135d45cdebefcc0c1ba48d273099)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/9a8763f5-2b08-4a7a-bfa5-30dd966e2e01_rw_1200.png?h=c053472de91299d9effeee574d4e2e12)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/c9cf128f-4fd6-464b-a810-e4304a8786db_rw_1200.png?h=8ae1d1e08ef89f3fd71a206f558d618e)