#BeKind21 + Chegg
Every year Lady Gaga's foundation, BornThisWay, promotes 21 days of kindness in an effort spread kindness to everyone. Chegg, a fortune 500 company that provides services to college students, asked me to create custom branded assets to participate in 2020. In addition to base assets, I created a branded calendar for employees and students to track their acts of kindness.
Pictured below is a branded promotion where we took the #BeKind21 branded and updated the color palette, fonts, and visual language to better fit Chegg's brand.
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/ab9d0cec-bf40-4d50-83fd-80c46a1f0e50_rw_1920.jpg?h=a295ca5407795bcca72cc1c08072c4b0)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/6c97a56d-d1cc-4104-905e-2ed123ef14f1_rw_1200.jpg?h=780e1b21a06ebe5478c8a2ca2fa71ee0)
Next are the instructions and calendar for tracking the acts of kindness preformed over the 21 day period.
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/4591cbca-6af4-43e8-b877-9f1c28a33195_rw_1200.jpg?h=c20f3d8dcff52dcd395426f12e7df054)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/ec8922ce-3c67-47e4-81b7-b40b27b2a53a_rw_1200.jpg?h=f13c13573dfab9fde23395d8f0e7034f)
I also made assets for people to use on story posts to share their acts of kindness on a weekly basis. Branded in the event esthetic blended with a ruled page to list the acts of kindness, staying true to the student focused culture of Chegg.
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/9613b330-7ddc-4416-a1c8-994efaa45791_rw_1200.jpg?h=a63935e79e7465d651be08120eba6110)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/c237b747-4d72-4567-a672-a8ad1d66be6e_rw_1200.jpg?h=9773f81efbbf1f7151c7c94bcab3cd32)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/3cc25d96-550e-4364-9853-d6542948c7bb_rw_1200.jpg?h=b1ba64e8746ae75dc462521ccd0530ee)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/78f29f3b-5987-4680-8bce-b24f162ca1ee_rw_1200.jpg?h=cdaeba1f7e1e741d55c4e60538c0046c)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/eec9e70a-70b3-450f-a7b9-65b6718f51ea_rw_1200.jpg?h=f6b55d0f903b39dc4bc4c1b253eba0ae)
Finally, a sample of the Social assets that were customized and branded for Chegg.
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/6b9fbdb4-6733-4503-ad08-a9fd201f4714_rw_1200.jpg?h=6b7b254ff6914dc928b6506f7c8b03bb)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/9f16d6d0-3755-4c72-b7e5-6a5f9bc23716_rw_1200.jpg?h=4765cc23b528ab340d256af9e023f56e)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/8213d1e3-3e17-4d68-a846-175f19e9d98e_rw_1200.jpg?h=be6e7009b4f14d080b1bd3d2ab6c5de2)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/91bb533f-5d57-490c-a860-723bf0762a77_rw_1200.jpg?h=835a3595aa7aa1a6c76001c887add4f8)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/61964fe0-e534-4dae-87df-dc7a11b0be68_rw_1200.jpg?h=5a24e72b17944ad96629fdd994cb2d5f)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/d02ab36a-2e42-4048-b0fb-916fbe98bde2_rw_1200.jpg?h=22cdfc4a084b728188192cd41f4db04d)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/99047cf5-b514-48ac-b6f3-70358380c27f_rw_1200.jpg?h=df8dbfb657df7d4f6fdfefe506f334a5)
![](https://cdn.myportfolio.com/91aae0f58a95ae033cc2abb933196fc1/2b48024b-b5a0-4e58-b46e-ccab86f86525_rw_1200.jpg?h=f1a7c4b96beb2d408b5ec6c6003365da)