My challenge was to create a promotional item for a fictional bar set in the 1940’s. I choose to use a deck of cards alluding to the time period. I named the bar 5/4 because that is the most common time signature in for jazz music. The face cards featured all the headline shows at 5/4 in the upcoming year.
With this in mind I chose to look at posters from the 1940’s and 1950’s as inspiration for the face cards. The range of these posters led me to settle on a combination of text and imagery. The diversity of typefaces in the posters pushed me use a different typeface on every face card. Finally, I aged the appearance of the cards to imply that could have actually been a promotional piece for the 5/4 Restaurant and Jazz Bar.